AI Visibility Audit
This report is confidential. Enter the access code provided by Saigon Digital to continue.
Incorrect code. Please try again.
Prepared by saigon.digital · September 2026
This report is confidential. Enter the access code provided by Saigon Digital to continue.
Your prospective clients are no longer just Googling "best managed SOC provider Australia": they are asking ChatGPT, Perplexity, and Gemini which cybersecurity platform to trust. This audit shows exactly where ThreatDefence stands, who is winning, and what to do next.
Saigon Digital transformed how Ski.com shows up online. Beyond rebuilding our platform, they helped us rethink our entire search and AI visibility strategy. We saw a significant uplift in organic traffic, our content started appearing in AI-generated travel recommendations, and the quality of inbound leads improved dramatically. They understand where digital discovery is heading and how to turn visibility into real commercial results.
See how we have helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where ThreatDefence stands in the AI search era, and the opportunity cost of the current visibility gap.
ThreatDefence has built a genuine, Australian-operated 24/7 SOC platform since 2014, combining next-gen SIEM, XDR, NDR, and managed detection and response into a single offering for enterprises and MSPs. You hold ISO 27001 and PCI certification, cover OT/ICS environments, and serve clients across critical infrastructure. Yet when CISOs and IT directors ask ChatGPT, Google AI, or Perplexity "what is the best managed SOC provider in Australia?", ThreatDefence does not appear anywhere. CyberCX, Red Piranha, Gridware, and Huntress dominate every AI recommendation. The problem is not your platform: it is that AI engines cannot find the structured signals they need to recommend you, and every month the gap compounds as competitors build the comparison content and directory presence these models depend on.
We tested how ThreatDefence appears when potential clients ask AI tools to recommend managed cybersecurity and SOC providers in Australia. Here is what we found.
ChatGPT defaults to well-known MDR/SOC providers like CrowdStrike, Arctic Wolf, Huntress, and CyberCX for managed cybersecurity queries. ThreatDefence is not in its recommendation set for any tested SOC, SIEM, or MDR selection query.
AI Overviews for "best managed SOC Australia" consistently surface providers featured on Gartner Peer Insights, Gridware roundups, and industry directories. ThreatDefence does not appear in any of the four tested queries, likely due to limited directory presence and low domain authority.
Perplexity draws from cybersecurity directories, Gartner reviews, and structured "best of" content hubs. Without prominent placement on G2, Gartner Peer Insights, or Australian cyber industry roundups, ThreatDefence has no pathway into Perplexity's SOC/MDR recommendations.
Gemini pulls from the same high-authority cybersecurity comparison sources. No evidence of ThreatDefence appearing in any Gemini-generated SOC or MDR recommendation despite ISO 27001 certification and over a decade of operational history.
0 / 4 platforms currently surface ThreatDefence in relevant AI-generated recommendations for managed SOC, SIEM, MDR, and XDR queries in Australia.
Verified Gartner Peer Insights and G2 profiles with client reviews, "best managed SOC Australia" comparison content, structured case study schema, "ThreatDefence vs [Competitor]" pages, and consistent brand mentions across CyberSecurity Connect, iTnews, and Australian Cyber Security Magazine: the exact signals competitors are providing.
We ran the exact searches your prospective clients use when asking AI tools to recommend a cybersecurity provider. Here is who appeared, and whether ThreatDefence was in the answer.
ThreatDefence does not appear in any of the four tested buyer queries, not even for "managed SOC Australia" which is the core proposition. The providers that dominate these results have built dedicated comparison pages, verified directory profiles with client reviews, and thought leadership content structured for AI extraction. ThreatDefence's all-in-one SOC/SIEM/XDR platform is invisible to AI discovery despite being precisely what many Australian buyers need.
ThreatDefence's combination of Australian-operated SOC, ISO 27001 certification, OT/ICS coverage, and white-label MSP capability is genuinely differentiated in the local market. Most providers in the AI results are either global enterprises or narrow-focus specialists. The opportunity is to own the "Australian-operated enterprise SOC" category in AI results through strategic content that helps models understand this unique positioning. This is a content and authority problem, not a capability problem.
These are the cybersecurity providers currently winning AI recommendations in your market. Understanding why they are cited, and you are not, reveals the exact gap to close.
| Provider | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| ThreatDefence You | 21 | Not Cited | Not Appearing | Not Cited | Audit target |
| CyberCX | 70 | Cited | Appearing | Cited | Australia's largest cybersecurity firm with 1,400+ professionals, nine global SOCs, extensive PR coverage in iTnews and AFR, Gartner Peer Insights presence, and dominant "best cybersecurity Australia" directory rankings. |
| Red Piranha | 45 | Partial | Appearing | Partial | Won 2026 Australian Cyber Awards "Security Operations Provider of the Year". Crystal Eye XDR platform well-documented across industry roundups. Strong structured content and Australian-made positioning. |
| Huntress | 78 | Cited | Appearing | Cited | Massive content engine with "best SOC services" and "MDR vendors" comparison guides that rank #1 for key buyer queries. G2 reviews, MSP-focused positioning, and consistent presence in every industry roundup. |
| Arctic Wolf | 79 | Cited | Appearing | Cited | Gartner Magic Quadrant leader, strong MDR brand recognition, extensive thought leadership and comparison content. "Concierge Security" positioning clearly defined across all channels. |
| Gridware | 36 | Partial | Appearing | Not Cited | Publishes "Top 10 SOC Providers in Australia" guides that rank well, has local DFIR capability. Appears in Google AIO through its own content that AI models reference as authoritative Australian cyber roundups. |
Badge key: Cited Partial Not Cited DR scores from Ahrefs API, September 2026.
These are the highest-leverage changes ThreatDefence can make right now to start appearing in AI-generated recommendations within 60 to 120 days.
Create comprehensive, structured comparison pages targeting the exact buyer queries AI tools answer: "ThreatDefence vs CyberCX", "ThreatDefence vs Red Piranha", "Best managed SOC provider Australia 2026". Include FAQ schema, feature comparison tables, and honest positioning. Gridware already does this with their "Top 10 SOC Providers" content, and it ranks directly in Google AIO. ThreatDefence should own this conversation, not cede it to competitors.
ThreatDefence is absent from the directories AI models reference most: Gartner Peer Insights, G2, SourceForge (only a shell listing with no reviews), and Australian-specific directories like CyberSecurity Connect. Building verified profiles with client reviews, deployment case studies, and structured service categories creates the exact third-party signals that ChatGPT, Perplexity, and Google AIO rely on to build provider recommendation lists.
Your robots.txt does not explicitly allow AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended), and there is no llms.txt file to help AI models understand your platform capabilities. Adding an llms.txt with a structured summary of your services, certifications, and differentiators, plus ensuring all AI crawlers have explicit access, will convert your existing content into AI-readable signals that feed recommendation engines.
While auditing your AI visibility, we also looked at your website. Here are three specific, fixable issues we found that affect both user experience and search performance.
The homepage loads over 50KB of inline CSS from WordPress Gutenberg block library presets, including hundreds of colour variables, spacing utilities, and font-size definitions that are largely unused. This bloat slows page rendering, particularly on mobile, and pushes your Core Web Vitals scores down. Combined with unminified stylesheets, the total CSS payload is far larger than necessary for the content being served. URL: threatdefence.com (all pages)
Critical service pages including /managed-soc-as-a-service and /about return 404 errors, meaning potential clients arriving from search results or internal links hit dead ends. These are high-value pages for both organic search and AI model training. Every 404 is a lost opportunity to convert a visitor and a negative signal to search engines about site health. URLs affected: threatdefence.com/managed-soc-as-a-service, threatdefence.com/about
Site images, including the logo, are served from an AWS S3 bucket (td-website-v4.s3.ap-southeast-2.amazonaws.com) rather than from the domain itself. These images lack descriptive alt attributes and have no lazy loading attributes set. External hosting adds DNS lookup latency, missing alt text weakens both accessibility compliance and image-based SEO signals, and absent lazy loading means all images load upfront regardless of viewport position. URL: threatdefence.com (homepage, all pages)
This audit shows the problem. We have a clear strategy to fix it, and results typically show within the first 60 days of engagement.
ThreatDefence has the platform maturity, ISO 27001 certification, OT/ICS capability, and 10+ year track record that should make you a top recommendation for Australian-operated SOC services. What is missing is the AI-optimised content layer, the structured data, the directory presence, and the website refinements that convert your real-world reputation into digital discoverability. We do not just fix AI visibility: we rebuild the full foundation, SEO, GEO, structured data, website performance and technical health, and content strategy, then keep it growing with an ongoing retainer. A 30-minute call is all it takes to map out a plan.
Nick Rowe · CEO & Co-Founder, Saigon Digital
A fixed-price engagement covering: full GEO/AI visibility strategy, structured data audit and optimisation across your WordPress site, directory profile build-out (Gartner Peer Insights, G2, CyberSecurity Connect), comparison content creation, website technical fixes (404s, CSS bloat, image optimisation, crawlability), and SEO repositioning. Everything ThreatDefence needs to start appearing in AI recommendations.
Once the foundation is in place: continued SEO and GEO optimisation, monthly content publishing (threat intelligence thought leadership, comparison guides, case study expansion), web maintenance and WordPress support, performance reporting, and competitive monitoring. This is how you stay visible as AI models update, and how a one-off fix becomes sustained competitive advantage.
Every month that CyberCX, Red Piranha, and Huntress publish more content and collect more directory reviews, the gap widens. CISOs and IT directors are increasingly asking AI "which managed SOC should I use in Australia?" and right now the answer never includes ThreatDefence. Your ISO certification, your OT/ICS coverage, your decade of SOC operations: none of it matters if AI cannot find it.